Sagem and Puma became partners: they will launch a Puma phone in the second quarter of 2010, just ahead of 2010 FIFA World Cup.

According to the companies, the Puma phone “will embrace both sport and style with features, functions, and design that reflect the DNA of the Puma brand and encourage usage of data and commerce services.”

Not much is unveiled on the upcoming phone’s technical specification, but we know that the Puma handset “will be a milestone in the mobile market as the first mobile device completely tailor designed, from the inside out, with technology and services that improve experience and connect a brand community.”

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