As promised, LG unveiled its Application Store, which currently contains over 1400 applications (only for the devices running Windows Mobile), both free and paid. Located at lgapplication.com store is currently only available in Australia and Singapore, other Asian countries will soon be added (it should support for 15 languages).

By the end of the year, LG intends to provide access to its App Store in Europe and Latin America and increase the number of applications up to 2000.

In order to download from LG Application Store program, it must create a free account.

List of supported phones so far consists of only two WinMobile-smartphones: LG GM730 and LG KS20. Nevertheless, it is hoped that future BL40 phone will also be supported (although it is not a Smartphone).

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