Sony Ericsson company warned investors today that sales and net profit of the company will continue to be affected by negative factors: low demand for expensive mobile phones and delay in delivery of new products in II quarter.
Gross profit margin of the company, according to the press release, decreased compared with the previous (I) quarter and also compared with the II quarter of 2007. Net earnings, are enough not to show losses.
The message is the oposit of the previous statements of Chief Marketing Officer James Marshall: “Our forecasts for this quarter and for the second half of 2008 look promising. We can support the growth rate at 10% “, – said then top-manager.
Sony Ericsson intends to report on shipments in II quarter of 24 million mobile phones at an average price of EUR115. These indicators are worse than one year ago: in II quarter of 2007, Sony Ericsson has placed on the market 24.9 million phones at an average price of EUR125. If a company LG does not reduce production volumes (no prerequisites for this), Sony Ericsson may “stuck” at the fifth spot behind the Korean company for another quarter.
