As a technological leader in the smartphone market, Apple is not a leader in sales. Research In Motion (RIM), BlackBerry maker, is actively attacking increasing market share and sales volume.
During last winter, RIM sold 7.8 million devices, or an average of 2.6 million per month. While Apple in the last three months of 2008 had sold 4.4 million iPhones, an average of 1.5 million per month. Although periods are not imposed out of a crucial month of December, it appears that RIM beats Apple in sales by about 1 million devices per month. Not to mention the fact that competitors such as Palm does not want to lose their market position.
The situation is because RIM is working with corporations, while Apple sells to consumers. Research In Motion said that 70% of its new customers in the last quarter were direct customers, who now make up half of its customer base.
How Apple could improve their situation?
* Sell iPhone with a large number of operators, particularly in the United States
* Agree on cheaper packages of services by operators, thus, more people will be able to afford their iPhone
* Release iPhone with sliding keyboard
* Make e-mail in iPhone more convenient
The battle between Apple and Research In Motion is in full swing. These changes may serve as an application for the victory. Other improvements in the handling of applications can help in the future. However, according to several experts in the field of electronics and software, it is unlikely that many consumers prefer to Apple, not RIM just to be able to use Pandora. Of course, Apple does not give RIM the level of profits, the number of customers and volume of investment in software development and hardware. This game, in which Apple can and should win, but not right now.